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InArt Gallery
website design
InArt is an online platform about Russian contemporary art. Project was founded by Ksenia Podoynitsyna in 2016. The main task of the InArt project is to help navigate the contemporary art market.
February 2021
Website concept · Design · User journey map
Copywriting · Intuition gallery idea.
Task
The target audience are the people who are versed in art and have an artistic taste. They are very sensitive to visual and it was very important to make platform looks minimalistic, stylish and elegant.
Solution
At the initial stage carried out an analysis of competitors. And according to the results of the work, we can say that we managed to separate InArt from competitors successfully.
The intuitive gallery is a unique solution that no other competitor has. (see below :) )
The intuitive gallery is a unique solution that no other competitor has. (see below :) )
The site is accessible and easy to view from any device
For the platform we invented and implemented Intuition gallery. It randomly shows user different artworks after page refreshing.
There’s too small chance to get two similar combinations of artworks. Art is about exploration, so now you can explore art online using luck and your intuition.
You can try it by yourself
There’s too small chance to get two similar combinations of artworks. Art is about exploration, so now you can explore art online using luck and your intuition.
You can try it by yourself
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Art enables us to find ourselves and lose ourselves at the same time.
