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Branding for a coffee shop
in Beloozersk, Belarus

Culture is a place for warm meetings with family and friends. The most delicious coffee in the city is also brewed here. This is a platform for creative evenings and events.

February 2021

Research, branding + positioning, logo, corporate identity, copywriting, social media design, brandbook

“We disagree with those who say that our city has no future. By our own efforts, no matter how difficult it is, we want live in this city and to develop it."

— "Culture" founders Ilya and Tonya.
Menu for coffeeshop
In positioning development, we came to the concept friends & family.
This is the place for the closest circle, that is for friends and family.

A place to meet, socialize and relax. Philosophy of the "Culture" is expressed in sincerity and openness. The brand promotes everyday aesthetics expressed in simple details.
In positioning development, we came to the concept friends & family.

This is the place for the closest circle, that is for friends and family.

A place to meet, socialize and relax. Philosophy of the "Culture" is expressed in sincerity and openness. The brand promotes everyday aesthetics expressed in simple details.
interior in a coffeeshop
interior in a coffeeshop
Basing on the brand idea, we have created a laconic identity in natural muted colours. The corporate identity is complemented by natural elements and handwritten lettering.
coffee shop branding
menu for coffee shop
menu for coffeeshop
branding for coffee shop
menu for coffee shop
coffee shop business card
gift certificate coffee shop
coffee shop
The brand lives in the digital space as well. We have developed for Culture a visual style of communication and content in social networks and the web.
coffee shop web
coffee shop web
Instagram feed for coffee shop
Instagram feed
coffee shop stickers
coffee shop poster coffee shop poster coffee shop poster
branding for coffee shop