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Branding for a coffee shop
in Beloozersk, Belarus
Culture is a place for warm meetings with family and friends. The most delicious coffee in the city is also brewed here. This is a platform for creative evenings and events.
February 2021
Research, branding + positioning, logo, corporate identity, copywriting, social media design, brandbook
“We disagree with those who say that our city has no future. By our own efforts, no matter how difficult it is, we want live in this city and to develop it."
— "Culture" founders Ilya and Tonya.
— "Culture" founders Ilya and Tonya.
In positioning development, we came to the concept friends & family.
This is the place for the closest circle, that is for friends and family.
A place to meet, socialize and relax. Philosophy of the "Culture" is expressed in sincerity and openness. The brand promotes everyday aesthetics expressed in simple details.
A place to meet, socialize and relax. Philosophy of the "Culture" is expressed in sincerity and openness. The brand promotes everyday aesthetics expressed in simple details.
In positioning development, we came to the concept friends & family.
This is the place for the closest circle, that is for friends and family.
A place to meet, socialize and relax. Philosophy of the "Culture" is expressed in sincerity and openness. The brand promotes everyday aesthetics expressed in simple details.
This is the place for the closest circle, that is for friends and family.
A place to meet, socialize and relax. Philosophy of the "Culture" is expressed in sincerity and openness. The brand promotes everyday aesthetics expressed in simple details.
Basing on the brand idea, we have created a laconic identity in natural muted colours. The corporate identity is complemented by natural elements and handwritten lettering.
The brand lives in the digital space as well. We have developed for Culture a visual style of communication and content in social networks and the web.
Instagram feed
