The idea, philosophy and good positioning create additional brand value in the eyes of the client, for which the consumer is ready to pay more. The client believes in the brand, in its philosophy and wants to be not only the owner of a quality product, but also to become involved in the ideas that the brand convey.
What is brand exactly?
Brand is a set of perceptions in the consumer’s imagination
Simply put it is everything that comes into your mind, when you see the logotype or hear name of the company