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BRANDING

May
include

logotype
corporate identity
packaging design
brand audit
strategy
positioning
guidelines

Why do you need branding?

The idea, philosophy and good positioning create additional brand value in the eyes of the client, for which the consumer is ready to pay more. The client believes in the brand, in its philosophy and wants to be not only the owner of a quality product, but also to become involved in the ideas that the brand convey.

What is brand exactly?

Brand is a set of perceptions in the consumer’s imagination

Simply put it is everything that comes into your mind, when you see the logotype or hear name of the company
Product
Label
Brand
The product has a set of specific consumer properties.

Stages of branding project

01 ⠀⠀ Briefing
We'll have a meeting with you in Pilsen, Prague or online and discuss your task. We will define the main stages, terms and direction of work. We'll identify the goals and criteria for the success of the project. Result: terms of reference and a branding development brief.
02 ⠀⠀Brand audit + Competitive analysis
We will analyze your brand (positioning, visual, identity and touchpoints) in order to get a reliable and objective picture of your brand's position in the market. In parallel, we will analyze the competitive environment and find out how competitive your brand is. We will identify strengths and weaknesses and find opportunities for further development.
03 ⠀⠀Positioning
Based on the brand audit and analysis of the competitive environment, we will develop brand positioning. It is about concretization of the target audience, definition of the visual language of the brand and tone of voice. As a result you'll get a brand positioning map and audit.
04 ⠀⠀Identity Concept
Based on positioning, we will create two concepts of brand identity. At this stage, the identity will include logo, corporate elements and techniques, colors and typography, photo style recomendations. We'll show it using 4-7 brand carriers as an example.
05 ⠀⠀Revision
The choice of one concept from the two developed. After a joint discussion we'll define edits to the concept.
06 ⠀⠀Identity finalisation
Based on the selected and refined concept, we design the remaining identity carriers with relevant content.
07 ⠀⠀Brandbook + Preparation of materials
We are preparing for you a guide on the use of corporate identity and recommendations on strategy and brand positioning. At the same time, we prepare all materials for printing and usage.
01⠀Briefing
We'll have a meeting with you in Pilsen, Prague or online and discuss your task. We will define the main stages, terms and direction of work. We'll identify the goals and criteria for the success of the project. Result: terms of reference and a branding development brief.
02⠀Brand audit
⠀⠀ + Competitive analysis
We will analyze your brand (positioning, visual, identity and touchpoints) in order to get a reliable and objective picture of your brand's position in the market. In parallel, we will analyze the competitive environment and find out how competitive your brand is. We will identify strengths and weaknesses and find opportunities for further development.
03⠀Positioning
Based on the brand audit and analysis of the competitive environment, we will develop brand positioning. It is about concretization of the target audience, definition of the visual language of the brand and tone of voice. As a result you'll get a brand positioning map and audit.
04⠀Identity Concept
Based on positioning, we will create two concepts of brand identity. At this stage, the identity will include logo, corporate elements and techniques, colors and typography, photo style recomendations. We'll show it using 4-7 brand carriers as an example.
05⠀Revision
The choice of one concept from the two developed. After a joint discussion we'll define edits to the concept.
06⠀Identity finalisation
Based on the selected and refined concept, we design the remaining identity carriers with relevant content.
07⠀Brandbook
⠀⠀ + Preparation of materials
We are preparing for you a guide on the use of corporate identity and recommendations on strategy and brand positioning. At the same time, we prepare all materials for printing and usage.

Realisation + Support

We will be in touch during the implementation of the project. We can with the printing house and help you in choosing other contractors. Within 1-3 months (depending on the complexity of the project) we will carry out author's supervision.

You can always contact us for advice or consultation after the completion of the project. We are interested in ensuring that each project is fully implemented and we are ready to support you outside the framework of the main project.
Branding projects
Made on
Tilda